Branding concepts
Client /Employer
Clear Spring Health, Medicare Advantage Insurance,
a Group 1001 Company
My Role
I reviewed what information I could get about our current membership and our place within the market and concluded that as a small new insurance product, a way to brand the company was that it was local and could reflect the community it served. This idea could distinguish it from the mega insurance groups that dominate the market.
Year
2022-2023
Client /Employer
Clear Spring Health, Medicare Advantage Insurance,
a Group 1001 Company
My Role
I reviewed what information I could get about our current membership and our place within the market and concluded that as a small new insurance product, a way to brand the company was that it was local and could reflect the community it served. This idea could distinguish it from the mega insurance groups that dominate the market.
Year
2022-2023
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Your Reward for a Lifetime of Hard Work—Medicare Choices Made Simple. What will you do with the rest of your life?
Problem addressed: Beneficiaries find Medicare confusing
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Your Medicare. it's your story—we'll just help you write it.
Problem addressed: Beneficiaries find Medicare confusing
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Live your Best Life. We'll help figure out the Medicare plan for that.
Problem addressed: Beneficiaries find Medicare confusing
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Time Back to Live Your Life.
Problem addressed: Beneficiaries find Medicare confusing
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Full Coverage for Your Full Life.
Plan feature: Advantage plans are defined by offering Medicare Parts A, B and usually D, as opposed to Original which don’t include Part D.
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Working in your neighborhood to give you the Advantage.
Value statement: community based carrier
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We Begin With You.
Value statement: community based carrier
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Advantage You.
Branding tagline